"Pave the cowpaths" is a metaphorical expression that refers to the practice of formalizing or institutionalizing existing, informal practices or behaviors. It originates from the idea that when cows repeatedly take a certain path across a field, a path is naturally formed. Instead of trying to impose a new path or system, "paving the cowpaths" means recognizing and adopting the already established practices. In a broader sense, it suggests that it can be more effective to build upon existing habits, customs, or user behaviors when designing systems, processes, or technologies, rather than forcing entirely new approaches.